CategoryApps

This Oscar-winning actor’s typewriter app is one of the App Store’s most popular debuts

When you think “App Developer”, you don’t think of “Oscar-winning actor”.

But typewriter enthusiast Tom Hanks isn’t your typical Hollywood star.

Tom Hanks is an old-fashioned kind of guy.

He once replied to a typewritten podcast invitation and typewriter gift from The Nerdist with a typewritten letter of his own.

In a New York Times interview, he spoke of his love for the more traditional ways of doing things:

I use a manual typewriter — and the United States Postal Service — almost every day. My snail-mail letters and thank-you notes, office memos and to-do lists, and rough — and I mean very rough — drafts of story pages are messy things, but the creating of them satisfies me like few other daily tasks.

And now, Hanks has combined his love of the old with the newest technology.

Working with developers, Hanx created the Hanx Writer app–a virtual typewriter for the iPad that mimics the look, sound, and text of a real typewriter.

Hanks even lent some of the typewriters from his personal collection to the app developers to create the app.

The free app immediately hit #1 on the App Store sales charts. There are also two pay versions that implement the different look and sounds of two other typewriters in Hanks’s collection.

No word yet if it’s available for MacBook or iPhone.  But Hanks is also a MacBook Air user, so there’s a possibility.

It’s an unusual idea, but one that Hanks believes brings back the feel of good, old-fashioned writing:

‘With Hanx Writer, you’ll hear the rhythm of your work with SHOOK SHOOK or FITT-FITT.” – Tom Hanks said.
‘No longer must you surrender modern luxuries, like the DELETE key, to enjoy the look, feel, and sound of good, old-fashioned word-processing.’

Apple abandons their design philosophy?

Skeuomorphism is making things look like real life things.

You know how Apple’s Game Center has that weird green felt background so that it looks like a card table in a seedy one-story Vegas casino?

That’s skeuomorphism.

Or the tan leather with stitching used for the Find My Friends app.

Scott Forstall was responsible for that at Apple. He created apps and a look that looked as close as possible to the real life things.

Everyone objected, he lost his job, and Apple did a 180 away from that look.

At the recent conference where iOS7 debuted, Craig Federighi, senior vice president of iOS software riffed on the since-departed Forstall’s design:

Look! Even without all that stitching, everything just stays in place.

It’s easy to make things want to look like things we already have. But why are we using technology to replicate instead of innovate? Forstall’s designs were clever, but they were too clever by half. Instead of being subtle homages to real-life textures, they looked like chintzy fake-wood paneling on a station wagon. It will be interesting to see how this new design direction thrusts Apple forward into the future.

Flat apps? There’s an app for that

The release of iOS7 surprised many for its sea change in design.

Most notably, the three-dimensional effect of icons that we’ve grown to know and love across Apple products have been flattened into 2D primary color icons.

In other words, the gloss is gone.

But instead of having app developers redesign their icons for iOS7, “iOS 7 seems to have a hammer built-in that is flattening existing apps.”

What this means is that the software cannot translate the old style of apps and logos, and instead translates them to the new look—which is pretty cool.

It’s a subtle form of software evolution that is able to take 3rd-party apps that haven’t made the design change and bring them up to speed.

flat is the new black

Why Apple killed this guy’s app idea

I never quite realized how difficult it is to develop an app for the iPhone.

Sure, there’s the design, and the coding, and the marketing, but what seems most difficult is the submission process to iTunes Connect.

In the early days of Apple app development (a few years ago), “you were just rejected, with no rhyme nor reason. You actually had to write in just to request you be given an explanation.”

The process have improved, but the mindset behind it seemingly hasn’t.

Recently, an app developer created a totally-new Weather app:

I created OpenGL animations for various weather conditions, including a thunderstorm. Not a video, mind you, but computer generated conditions that looked and moved realistically—weather CGI, essentially. Apple rejected it on the grounds that it was too simple: “We encourage you to review your app concept and evaluate whether you can incorporate additional content and features.”

Ok, too simple. So he upped his game:

Originally I wanted to test the waters for such an interface, to see if people would like it before I added additional features—but I was willing to play ball. So I added some things I’d planned to hold off until later. The app integrated with your calendar. It showed hourly forecasts with minute-by-minute precision, and beyond. It showed sunrise and sunset with its animations and a nice moon at the correct phase. It would even notify you of inclement weather without you having to lift a finger.

And this was Apple’s response:

It is less about a specific quantity of features…Rather, it is about the experience the app provides.

Apps should be engaging and exciting, enabling users to do something they couldn’t do before; or to do something in a way they couldn’t do before or better than they could do it before.

So imagine the guy’s surprise when he saw Apple’s latest product:

You might understand my shock when they unveiled a revamped weather app today. And its most defining new feature? Animated weather. Rain fell, snow drifted, hail dropped, and thunderstorms stormed—just as my app had so confidently done months before. And the audience loved it. When the lightning flashed, there was thunderous applause.

Essentially, they neutralized his idea for an app because what they were developing was too similar—and then criticized the merits of his app.

The problem is that, with so many minds working on a single platform, they’re bound to come up with some ideas that are similar.

But this policy of disencouraging and rejecting apps from developers who are making things unknowingly similar to what Apple has yet to come out with is killing creativity and driving away talented multiple-app developers.

Instead of this policy, they should find a way to co-opt these developers into the company structure, so that they can continue to create great apps for them and not butt heads with Apple’s own iOS team.

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